Jovoy Rouge Assassin Eau de Parfum… 

A color can have an odor. This Rouge Assassin perfumes the powdery nuances of a carmine, voluptuously ardent lipstick. A woman’s lipstick, a woman in love who would use it to write a message on a mirror, a fervent declaration or fiery last words, final until tomorrow. Passion, jealousy, vengeance… Love is a hot-blooded killer who leaves behind a criminal trail. As he passes, both women and men succumb. Rouge Assassin pays tribute to those fearless, unstoppable women who upended the established order and broke all the rules. While the garçonne look is sometimes considered masculine, femininity is what came through in the way women wore their hair and makeup, in their attitudes, their hunger for freedom and the insatiable desire to love without regard for social codes and conventions.

The lipstick iris and saturated rose notes of Rouge Assassin give way to a plush cushion of ambrette, vanilla, and benzoin. The cedar note lends a kick of smoke that evokes a bewitching image – a pair of glossy red lips smoking a clove cigarette.

Olfactory Pyramid:

    Top: Bergamot, Rose

    Middle: Ambrette, Elemi, Rice Powder

    Base: Cedarwood, Iris, Musk, Sandalwood, Tonka Bean, Vanilla, Benzoin

The Jovoy Renaissance Story…

JOVOY is the story of an enchanting renaissance, that of a Parisian perfume house born in 1923 and then forgotten for over 80 years. In 2010, François Hénin, a globetrotter captivated by alluring raw materials, decided to give it new life. After years of picaresque adventures pursuing scents deep into Vietnamese forests, followed by a detour through Grasse, the entrepreneurial adventurer had acquired unique expertise. Now the house’s creator and Artistic Director, he is making JOVOY Parfumeur Parisien an emblematic hallmark of niche contemporary perfumery.

Whether they are eau de parfum, extracts or interior scents, all JOVOY creations have a beguiling story to tell, originating from a personal meeting or experience. Each one is artfully prepared by independent noses engaged in creative fusion with the publishing house, and their interpretation must convey the initial promise and vision. As a result of this resolutely modern approach, JOVOY signs its name to a collection of multiple inspirations, perfectly in tune with amateurs of rare fragrances from around the world.

The complete opposite of standardized global creations, JOVOY therefore stands for the dream of exceptional perfumery, part of a notable French tradition and far from ostentation and elitism. An accessible dream, too, that the house wishes to share with all those who want pure fragrances arising out of emotion to carry them away on a journey.