Jovoy Psychedelique Eau de Parfum… 

Peace and love forever… This ‘revival’ perfume pays homage to the ’70s, the decade that transformed patchouli into the legendary scent of the counterculture. At all the festivals, from Wight to Woodstock, patchouli’s woody and mysterious richness sang the backup vocals for the rock mindset of a new generation of rebellious youth. Today, it has made its comeback, more hippie chic than ever and the boho-glam idol par excellence. It is a classic in its own right, with all of its audacity intact. Retro-nostalgia has never been so modern.

A magnificent ambered patchouli, Psychédélique largely stays in the shadows, meditating on the synergies between a cocoa-like amber and an inky-dark patchouli, although rose and geranium offer a touch of freshness to its earthy sexiness.

Olfactory Pyramid:

    Top: Citrus Fruits

    Middle: Amber, Patchouli, Cistus, Rose, Geranium

    Base: Musk, Vanilla

The Jovoy Renaissance Story…

JOVOY is the story of an enchanting renaissance, that of a Parisian perfume house born in 1923 and then forgotten for over 80 years. In 2010, François Hénin, a globetrotter captivated by alluring raw materials, decided to give it new life. After years of picaresque adventures pursuing scents deep into Vietnamese forests, followed by a detour through Grasse, the entrepreneurial adventurer had acquired unique expertise. Now the house’s creator and Artistic Director, he is making JOVOY Parfumeur Parisien an emblematic hallmark of niche contemporary perfumery.

Whether they are eau de parfum, extracts or interior scents, all JOVOY creations have a beguiling story to tell, originating from a personal meeting or experience. Each one is artfully prepared by independent noses engaged in creative fusion with the publishing house, and their interpretation must convey the initial promise and vision. As a result of this resolutely modern approach, JOVOY signs its name to a collection of multiple inspirations, perfectly in tune with amateurs of rare fragrances from around the world.

The complete opposite of standardized global creations, JOVOY therefore stands for the dream of exceptional perfumery, part of a notable French tradition and far from ostentation and elitism. An accessible dream, too, that the house wishes to share with all those who want pure fragrances arising out of emotion to carry them away on a journey.