Jovoy Les Jeux Sont Faits Eau de Parfum… 

No half measures. This powerful juice exalts the confident virility of those who play life heads or tails, who bet red, odd numbers and high, who are just as comfortable at an electric boxing match as in the subtle atmosphere of a casino. With discreet aromas of gin and old Cuban rum, it conjures up an elegant and reassuring masculinity with a bit of rogue charm, like movie stars from the ’50s and ’60s. They never hesitated to defend their or their lady’s honor with their fists.

English gin clinking in a tumbler with ice — aromatic, fresh, and cold — is evoked by the astringent herb angelica as Les Jeux Sont Faits sounds its first notes. Its juniper-like sharpness gives way to accords that recall the woodwork, leather chairs, and gaming men in clandestine gambling clubs: tobacco leaves, cumin, sandalwood, patchouli and leather. To offset these olfactory signifiers of masculinity is a warm and fruity accord rounded off by vanilla and labdanum, which also recalls Old Cuban rums.

Olfactory Pyramid:

    Top: Angelica, Dried Fruits, Gin

    Middle: Cumin, Tobacco, Rum

    Base: Cistus, Labdanum, Patchouli, Sandalwood, Vanilla

The Jovoy Renaissance Story…

JOVOY is the story of an enchanting renaissance, that of a Parisian perfume house born in 1923 and then forgotten for over 80 years. In 2010, François Hénin, a globetrotter captivated by alluring raw materials, decided to give it new life. After years of picaresque adventures pursuing scents deep into Vietnamese forests, followed by a detour through Grasse, the entrepreneurial adventurer had acquired unique expertise. Now the house’s creator and Artistic Director, he is making JOVOY Parfumeur Parisien an emblematic hallmark of niche contemporary perfumery.

Whether they are eau de parfum, extracts or interior scents, all JOVOY creations have a beguiling story to tell, originating from a personal meeting or experience. Each one is artfully prepared by independent noses engaged in creative fusion with the publishing house, and their interpretation must convey the initial promise and vision. As a result of this resolutely modern approach, JOVOY signs its name to a collection of multiple inspirations, perfectly in tune with amateurs of rare fragrances from around the world.

The complete opposite of standardized global creations, JOVOY therefore stands for the dream of exceptional perfumery, part of a notable French tradition and far from ostentation and elitism. An accessible dream, too, that the house wishes to share with all those who want pure fragrances arising out of emotion to carry them away on a journey.