Jovoy L’Enfant Terrible Eau de Parfum… 

His desires are our orders. It is impossible to refuse her anything. The spoiled child’s strong personality withers not as they grow. As an adult they continue to live a life on the cusp, and we still forgive them everything. Whatever their tantrums, demands or wheedling, we rush to give in. Even their power of seduction smashes through all boundaries. Adorable and headstrong, they make life breathtaking and immediate… How can we possibly say no to the promise of new and ever more extraordinary adventures?

How beautifully cumin preens from the center of L’Enfant Terrible. Reminiscent both the 1970s cumin-dosed Femme by Rochas and Serge Lutens’ 90s Féminité du Bois (also with cumin, fruit, and cedar), L’Enfant Terrible is also herbaceous, spicy, musky, and woody, with a hint of pulpy orange to keep its bodily seduction fresh.

Olfactory Pyramid:

    Top: Coriander, Cumin, Spices, Nutmeg, Green Notes

    Middle: Date, Orange

    Base: Cedarwood, Musk, Sandalwood

The Jovoy Renaissance Story…

JOVOY is the story of an enchanting renaissance, that of a Parisian perfume house born in 1923 and then forgotten for over 80 years. In 2010, François Hénin, a globetrotter captivated by alluring raw materials, decided to give it new life. After years of picaresque adventures pursuing scents deep into Vietnamese forests, followed by a detour through Grasse, the entrepreneurial adventurer had acquired unique expertise. Now the house’s creator and Artistic Director, he is making JOVOY Parfumeur Parisien an emblematic hallmark of niche contemporary perfumery.

Whether they are eau de parfum, extracts or interior scents, all JOVOY creations have a beguiling story to tell, originating from a personal meeting or experience. Each one is artfully prepared by independent noses engaged in creative fusion with the publishing house, and their interpretation must convey the initial promise and vision. As a result of this resolutely modern approach, JOVOY signs its name to a collection of multiple inspirations, perfectly in tune with amateurs of rare fragrances from around the world.

The complete opposite of standardized global creations, JOVOY therefore stands for the dream of exceptional perfumery, part of a notable French tradition and far from ostentation and elitism. An accessible dream, too, that the house wishes to share with all those who want pure fragrances arising out of emotion to carry them away on a journey.