Jovoy Ambre Premier Eau de Parfum… 

Beware of first impressions… A sweet whisper brings to mind cotton candy – simple innocence, and yet Ambre Premier hides its real intentions and lives up to its name. Grandiose and out to conquer, it tattoos skin with a voluptuous and indelible mark that leaves nothing to chance and even less to weakness. Night time is its preferred domain, passionate nights that are profound and sensual, where the heat of its lingering wake collides with the first light of dawn, as if to better defy the day.

Ambre Premier opens with rose, has Patchouli in the heart, then dries down to amber and vanilla. Taste each scent as it walks you from cotton candy innocence to voluptuous musky amber.

Olfactory Pyramid:

    Top: Spices, Candied Orange

    Middle: Rose

    Base: Amber, Musk, Patchouli, Vanilla

The Jovoy Renaissance Story…

JOVOY is the story of an enchanting renaissance, that of a Parisian perfume house born in 1923 and then forgotten for over 80 years. In 2010, François Hénin, a globetrotter captivated by alluring raw materials, decided to give it new life. After years of picaresque adventures pursuing scents deep into Vietnamese forests, followed by a detour through Grasse, the entrepreneurial adventurer had acquired unique expertise. Now the house’s creator and Artistic Director, he is making JOVOY Parfumeur Parisien an emblematic hallmark of niche contemporary perfumery.

Whether they are eau de parfum, extracts or interior scents, all JOVOY creations have a beguiling story to tell, originating from a personal meeting or experience. Each one is artfully prepared by independent noses engaged in creative fusion with the publishing house, and their interpretation must convey the initial promise and vision. As a result of this resolutely modern approach, JOVOY signs its name to a collection of multiple inspirations, perfectly in tune with amateurs of rare fragrances from around the world.

The complete opposite of standardized global creations, JOVOY therefore stands for the dream of exceptional perfumery, part of a notable French tradition and far from ostentation and elitism. An accessible dream, too, that the house wishes to share with all those who want pure fragrances arising out of emotion to carry them away on a journey.